Skip to main content
A stylized image of an acorn with photographs in the components and with text that reads "Fiscal year 2025 Impact Report" and the PBS North Carolina logo.

Enriching People's Lives for 70 Years

In January 1955, educator William Friday helped launch our first channel, WUNC-TV. He believed public television could enrich all North Carolinians’ lives. 70 years later, PBS North Carolina serves the whole state, from rural communities without access to high-speed Internet to college campuses teaching our next generation to families who know our educational resources can set their little ones on a path to success. We’re proud of the services we provide and the public and private partnerships that make them possible.

People treasure our programming and educational resources, but they may not be aware that first responders across North Carolina rely on our tower infrastructure for emergency communications. When Helene tore through western North Carolina, our engineers worked with Emergency Management officials to ensure our 12 broadcast towers remained operational. In Linville alone, one of the areas most devastated by the storm, our Field Operations team hauled over 3,500 gallons of diesel to a generator at our WUNE tower to keep it running for 11 days. If this generator had gone down, emergency communications in five counties would have been lost. 

When you support PBS North Carolina, you not only enrich communities but help make them safer and stronger.
Thank you!

With deep gratitude,
David Crabtree
PBS North Carolina's CEO & General Manager

Highlights From The PBS North Carolina Impact Report

Bringing North Carolina’s Stories to Life 

With our statewide reach and deep connections to local communities, we’re uniquely positioned to create and share stories that spotlight North Carolina’s people, places and history.

Panelists and filmmakers on stage at the "American Coup: Wilmington 1898" screening event at Thalian Hall Center for the Performing Arts in Wilmington, NC.

American Coup: Wilmington 1898 

This PBS NC documentary explores a little-known race massacre and insurrection in Wilmington —the only successful coup d’état in the U.S. Broadcast nationwide as part of American Experience, the film was nominated for a prestigious Peabody Award. 

Learn more about American Coup: Wilmington 1898. >

1.3M BROADCAST REACH

857K STREAMING VIEWS

3.3K EVENT ATTENDEES


Mipso performing on the Shaped by Sound set.

Shaped by Sound

A celebration of our state’s thriving music scene, this series weaves a visually stunning live studio performance by an NC artist or band with an intimate conversation about their creative journey.

Learn more about Shaped by Sound. >

830K BROADCAST REACH

10.2K STREAMING VIEWS

1M+ VIEWS ON YOUTUBE

Nurturing Young Learners

PBS North Carolina provides many educational opportunities to help children thrive, from award-winning PBS KIDS programs and learning resources to teacher workshops and family-friendly community events.

A Rootle Ambassador looking over a child's shoulder at their work.

Rootle Ambassadors in All 100 Counties

This initiative connects families to much-needed early learning resources with the help of local education champions. In fiscal year 2025, Rootle Ambassadors achieved a major milestone by reaching all 100 counties.

Learn more about Rootle Ambassadors. >

29K CHILDREN ENGAGED

15K+ CAREGIVERS ENGAGED

1.2K EDUCATORS ENGAGED

PBS North Carolina By The Numbers

A square image with a dark blue background. In white text: Reaching 14+ million viewers in NC and surrounding states. A thin white outline of North Carolina.
A square image with a red background. In white text: Proud to be the 3rd largest PBS Member Station in the U.S.
A square image with a light green background. In white text: 1 million weekly broadcast viewers. A thin white outline of an older television.
Rootle 133 million PBS kids streams annually by NC households.
3,000+ hours of local programs about NC.
92,000+ PBS North Carolina sustaining members.

Moving Forward with Purpose

We continue to find innovative ways to connect with audiences, whether it’s through new projects like Homegrown History, a multiyear public history initiative that explores our state’s rich past, or through inspiring storytelling from our robust slate of original series.

NC Weekend logo
Shaped by Sound logo
State Lines logo
Rogue History: Rebels and Revolutionaries logo
Black Issues Forum logo
Best of Our State logo
Sci NC logo

PBS North Carolina Impact Report

A stylized image of an acorn with photographs in the components and with text that reads "Fiscal year 2025 Impact Report" and the PBS North Carolina logo.

PBS North Carolina serves all people of North Carolina by telling authentic, meaningful stories; maintaining critical emergency communications infrastructure; and being a trusted educational and cultural resource for our communities. 

Learn more about PBS North Carolina's work and impact in the community in our full FY25 Impact Report. 

What's New at PBS North Carolina